This is a product release video for Outreach that covers the power of a new feature called the Global Sidebar which is a window that appears next to the main Outreach sales software providing you context on the pages you're working in and the ability to complete tasks quickly. This video was produced to not only show the benefits of the new product offering but also give the product a more tangible appearance to prospective users and current users. It's often difficult to give your product physicality when it's just software and not an iPad or other piece of shiny, physical tech. I helped write and plan this piece with internal stakeholders and the did all the production and post work personally.